Five Broadband Switching Myths That Are Costing You A LOT of Money
Wednesday, 21st April 2021
The UK seems to have a fear of switching... and it’s costing us millions of pounds a year! As a nation, we’re overpaying for broadband by an eye-watering £804 million.
This is because when a customer first signs up to a broadband offer, they are placed on the provider’s best rate – reserved for new customers only.
When this contract ends (usually 12-18 months later), the customer will be moved onto the provider’s more expensive ‘standard tariff’ – increasing their bills up to 89% or up to £300 a year!
There are approximately 20 million out-of-contract broadband customers in the UK... plus, around 25,000 people come out of their broadband contract every single day.
Yet, shockingly, only 22% of UK households actually switched to a better or cheaper broadband deal last year, despite being free to leave without charge from their current provider!
So why are people so reluctant to switch to a new broadband deal!? We’ve identified some of the main reasons that are putting people off – all of which are untrue!
Myth 1: “I don’t have the time to look for a deal”
Everyone has a spare two minutes in their day! That’s all it takes to find a new broadband deal with Switchly.
We clearly display our latest broadband deals, showing you the provider, the monthly price, the contract length and average download speed. Simply click on the right deal for you, fill in the form, and confirm your order. It’s that easy.
Myth 2: “Switching is too much hassle”
According to a survey by Which?, 32% of people said the process of switching was “too much hassle”.
Contrary to popular belief, it’s easier than ever to switch broadband providers. While it may have been hard work in the past, Ofcom has now put in place new rules to ensure that the whole process is much simpler for the consumer.
It is now the responsibility of the provider to manage the switching process, which includes contacting your old provider to cancel your contract and coordinating the deactivation date with the activation date of your new service.
Myth 3: “I’m already on the best deal”
Interestingly, 72% of broadband customers said they were 'fairly' or 'very' confident that they were already subscribed to the best deal - according to a report published by Ofcom.
This may have been true when they first signed up to the deal... however, there is a high chance that they were moved onto the provider’s higher tariff once they became out of contract. This could have increased their bills by a up to a whopping 89% or up to £300 a year.
Not only that, but the cost of fibre is constantly dropping as technology and infrastructure is improving. This means that you could get faster speeds for the same price or cheaper if you switch to a new deal.
Myth 4: “I’ll be without internet for weeks”
Absolutely false! As mentioned previously, it is now the provider's responsibility to handle the switch – which includes coordinating your old service ending and your new one beginning.
93% of new broadband orders are completed on time, so there is a low chance of you experiencing a significant interruption in service. Broadband customers are only likely to be offline for a maximum of an hour while the switchover happens.
Myth 5: “I’ll lose my email address from my current broadband provider”
You don’t have to be held hostage by your broadband provider... there are a number of ways you can switch and keep your email address.
Some providers allow customers to cancel their broadband service and keep their email address for free – winner!
Other providers ask customers to pay a monthly fee in order to keep their email account – usually around £5 a month. While this may not sound appealing, the saving you could make from switching to a new broadband deal will vastly outweigh this small cost.
For more on switching with a provider-hosted email address, click here.